BETA | Week 18: Creating Your Framework, the Direct Route

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Alright, Badass Butterfly Entrepreneur!

Now that you understand what a framework is, your next job is to design your own framework that will help your audience understand how you will help them transform their lives… but without talking specifically about the nuts and bolts of your program.

I learned all about frameworks, and I got this format from one of my favorite teachers, Rachel Rodgers. When I learned this process, I was instantly enamored with it, and it changed the course of my business and my offerings. I am really happy to be teaching this process to you.

So let’s get started.

Your program framework is a tool to help you emotionally communicate the story and the process of transformation that you are offering without bogging down the listener with the practical (and perhaps boring) details of the exercises and timelines.

Your work right now is to understand your potential client’s emotional needs– not their emotions from an intellectual researcher’s point of view (for example, she needs to balance her emotions in order to have success) but rather from the potential client’s innermost hopes and wishes. At their core, what do they want more than anything in the world? This is why they are reaching out to you, and so this is the starting point for your framework. What they want, more than anything in the world, is what goes in the center of the framework model.

Step 1: So what goes at the center of the framework model?

Your best outcome goes at the center of the framework model. Your best outcome is the end result, the culmination of your program's exercises and philosophy and your student/client's commitment to following your process. The thing at the center of your framework is your successful outcome.

What's at the center of the Badass Butterfly Spiritual Life Coach Certification framework? You are! Well, you in about three months. I put the program together, but you ignite it by showing up and doing work that I've laid out. This combination results in a Badass Butterfly Spiritual Life Coach who has her shit together including a solid business complete with a website, blog, social media following, and a signature program brimming with students ready to transform.

You already know who the person is, and you know what you've helped them transform. Now, though, you need to combine this information with the metaphor you created a couple of weeks ago.

My metaphor is the caterpillar transforming into a butterfly. I combined that with the thing I help women do-- build successful businesses as spiritual life coaches.

Your first step right now is to decide who or what is at the center of your framework.

Please write down your metaphor.

Now, write down what you will help your students heal or transform.

For example, let's say your pain point is root chakra trauma. And let's say that your metaphor for the trauma to the root chakra is the child who cannot be delivered through the birth canal; instead, they are delivered through cesarian section.

At the center of your framework could be, for example,

The Born Again Soul
The Master Manifestor
The Opened Root Chakra
The Healed Woman
The Capable Man
The Awakened Achiever

All of these titles could be related to the metaphor of coming through the birth canal (the root chakra) and the idea of manifesting what you desire.

Please take some time to play with your metaphor and your outcome to create an interesting, relatable, and intriguing character for the center of your framework.

Great work!

Before you get to your potential client’s starting point, you have to get to your own personal understanding of exactly what you bring to the table in the way of offerings. It is very easy to make a list of the services you have offered people in the past and to simply say, “This is how I helped people!” But it’s not actually the list of the THINGS that you did that helped people. It’s something more deep and meaningful. Let’s look at some real-life examples.

Here is my list of services and offerings I gave to people in the past:

Selling dental treatment plans to men and women in an African American community.
Massage therapy
Reiki
Spiritual Life Coaching
Spiritual Life Coach Certification for Badass Butterflies

Those are five very specific services that I offered. Here are the results that each of those services and offerings gave:

By getting their dental work done, they had improved oral health with cosmetic benefits
My massages gave them relaxed bodies, clearer minds, and their outlook on the world improved.
Reiki helped them release tension and stuck energy in their physical bodies, and it helped them access the hidden parts of their minds.
My clients/students learn how to connect to themselves. They learn how to hear their own intuition and inner wisdom. They learn how to take action on this inner wisdom and make decisions from it.
My students graduate with complete businesses with clients in their programs.

We can clearly see that there was a definable, tangible, and measurable result that came from each of those services and offerings. It is very important to be able to define and measure the transformation you are offering. And certainly, when you are talking to someone, you should be able to sell them on any service based on the Divine Masculine logic of the measurable outcomes.

HOWEVER, that’s not nearly enough to get someone to actually BUY a product or service. That’s why commercial advertisers show beautiful, happy people in their ads. Those beautiful, happy people touch the EMOTIONAL CENTERS of what their customers want for themselves at their very core.

So when you are designing your framework, your job is to understand what your ideal Inner Circle Client wants for themselves at their EMOTIONAL CENTER.

So what did my thousands of dental patients, massage, Reiki, and coaching clients and students want at their emotional centers? Let’s discover it…

My dental patients were terrified of the dentist. And they were mostly low-income. So they were accustomed to putting any needs beyond what they perceived as survival at the bottom of their priorities. Dental work, unless it was painful, was not life or death. So it was low on the priorities list. Above all, most of those patients didn’t feel worthy of investing in themselves. Their teeth, even though they loved eating, was not a worthy investment. In order to sell, I had to give them the message, “You deserve to be healthy. You are worthy of health. You deserve good teeth, even if no one notices. Also, good oral care is worth the pain and discomfort. You are worthy of good oral health.”
My massage clients had more access to their inner wisdom and they could be better decision-makers because of this connection. My clients would go home and they were better contributors to their life partners and better parents to their kids. They could hear their inner wisdom more clearly. Inner wisdom was their superpower. Stress was hiding their inner wisdom. Massage with me revealed their inner wisdom. And I found that their true authority was also weakened by stress and pressure.
With my Reiki clients, it seemed that dark subtle energy and the unseen world were determining their life. With Reiki, they were given inner tools to help them master the unseen and from there, they found their power in the material world. Reiki helped them awaken to their true authority.
My spiritual life coaching students were given tools to help them clear their shadows, tap into their source of energy and goodness and master their three-dimensional, material lives. The theme here was that your inner wisdom always guides you correctly. Working with a spiritual life coach brings you closer to your true authority.
And my coaching certification students leave my program having completed all the steps to have a whole business with clients in it. They have True Authority within themselves because they have done the internal work on their mindset and emotions, and they have done the physical work to build their businesses– written the blogs, created the surveys, written the curriculums, built the websites, researched and studied their pain points, et cetera. My students graduate owning their True Authority, so it makes them untouchable by the demons of negative thoughts, external criticism, and self-sabotage.

This last section is basically a list of all the things that I subconsciously or energetically used to appeal to the emotional centers of my people. If you look closely, you’ll start to notice that there are a few themes that are coming out of the work I did. Even though the jobs I did were diverse, there’s a theme of personal authority and inner wisdom, and even self-worth, that comes through it all. This is important to know because, for me, these are a part of my own personal value system that comes through my work. This framework-building exercise is going to help you see what you bring to the table, not just in terms of practical services and offerings, but also in terms of subtle concepts like emotional and spiritual expansion, and even things like elegance, sophistication, ingenuity, creativity, support, and fun.

So the very first thing you need to do is to get clear about how you have helped people in the past, determine what tangible results you gave, and then determine what emotion centers you awakened in them. This is going to help you understand the overall theme of what you bring to the table, and how Spirit is most likely working through you to help your current clients.

Step 2: You and What You Offer

In the My Program Framework Airtable base, answer the following questions. You can write out your answers here and then transfer them to the Airtable, or write them directly into the Airtable itself.

What products and services have you delivered over the course of your career?
What definable, tangible, and measurable results did you get for each of those things?
What was the core message or theme for each of these offerings?

Now, with that being done, I want you to pause and think about the different roles you play in your life. To really empower this first step, please write down the roles you play or have played. Here are some common roles:

Mom, Mommy, Ma, Mother
Wife
Cook, chef
House manager
Daughter
Sister
Friend
Caregiver
Volunteer
Girl Scout leader
Counselor
Boss
Employee
Support staff
Party planner
Organizer
Task master
Sexy nurse/sexy construction worker/sexy doctor/dominatrix/whatever other fantasy is on the date night agenda

You may be wondering, what's with all these extra roles?

Well, remember when you did the Treasury of Boasts exercise a few weeks back? You discovered that you bring a LOT to the table.

For you framework, all of that stuff matters. What you bring to the table attracts people to you. Now, more than ever, you must come to understand exactly what you bring to the table and how you can use that to serve others and to position yourself as someone worth hearing.

SO, in the Airtable, add the various roles you have played to your list of products and services you have offered. Then, follow-through with the remaining steps.

Step 3: Your Overall Theme

So now, you need to look at the answers you wrote for the third question. Expand your mind and see if you can find an underlying theme to your offerings in the past. What is the subtle offering that you are giving beneath every transformation?

This theme that you have offered in your past is most likely going to be the theme that carries over into what you are offering to people through the program you are creating. By working with this theme in your framework, you are ensuring that your framework is authentic to you, and calls in the people who are best suited to your personality, as well as, your Soul.

For this section, you can also write this in the last column in the first table in the Airtable. Just use the first box in the last column.

When I was creating my framework for this certification program, my overall theme was this: “True Inner Authority of the Badass Butterfly— feeling like a Badass who has gone through real transformation and is qualified to help other women transform.”

Step 4: The Big Three

What three broad (but clearly defined) things do your students need to possess in order to have your overall theme awaken in their life? They need the transformation offered in your entire program, sure! But what are the three biggest, most important things they would need to complete?

Now, here, you might find it helpful to refer back to the actual steps of your program. If you could condense or distill these steps down to three major keys, what would they be?

When I looked at all the steps of my program, I saw that first, we did inner work, then we did intellectual research, and then we built the business. When I thought about the woman at the center of my business, I realized that she was a woman who wanted to be a Badass Butterfly and a spiritual life coach with her own business that thrived. Well, my program was going to make her that. But how could I condense and distill the practical work of a 40-week program into three themes?

Then it hit me! Badassery. The first thing we do is work on Spiritual Badassery, then we work on Intellectual Badassery, and then we work on Material Badassery.

Oooooh! My framework was feeling EXCITING AND JUICY! But the intellectual badassery wasn’t quite right. It was too masculine. So I had to work on it some more, and when I did, I made it Emotional Badassery.

So now it’s your turn. go ahead and create the Big Three Themes for your framework right now. You can start in the second table in the My Program Framework Airtable base. Once you’ve determined your three, list them in the first column of the second table titled “My Themes.”

Then in the second column, take some time and write out the deep meaning behind each theme. Go into as much detail as possible. Remember that you are a content provider, and what you are writing here will go into blogs, posts, and even video scripts. So be generous with your writing.

As a matter of fact, I just created another column for you to actually write out a real blog post that you can use. Brainstorm in the first column, and then clean it up and write out your blog completely in the next column. Remember that done is better than perfect. You are totally gonna thank me when this project is done and you have all this excellent, tailored content for your website and social media!! And you’re gonna be like– she made me a writing PRO!

You’re welcome!

The last step for this section is to come up with your OVERALL CORE MESSAGE. You’re going to write this in the 4th column of the “My Themes” table. This core message is a condensing and distilling of your three themes. What's the overall message your framework (and your program) is giving? This would be a relatively short statement. Just one sentence. Maybe two.

For my framework, the overall core message is that “the Badass Butterfly Spiritual Life Coach is a woman who owns her connection to Spirit, has done the work to make herself a True Authority, and rocks her business using her intuition AND good solid business principles.”

Okay. Go do it, and then come right back here to do the next step.

Step 5: Ownership, Embodiment, and Possession (Sub-themes)

So, now that you’ve determined your Big Three Themes, how do you know if your Inner Circle Client has each of your themes or not? In order for your ICC to have the thing they desire, they must own, embody, and possess something. Your job right now is to figure that out.

What must your prospective ICC own, embody, and possess in their mind, heart, body, soul, or even in their wardrobe in order for them to have that thing at the center of your framework?? The answer is entirely up to you. There must be three sub-themes, one for each of your Big Three Themes.

Let’s say that you are putting together a program to help heal addiction. And you have found that your client ultimately desires oneness with God. So Oneness with God goes at the center of your framework. And let’s say you found that your three major themes are Surrendering to Spirit, Sacrificing Ego, and Contributing to Community. You might say that your ICC must own, embody, and possess:

Surrendering to Spirit: To surrender to Spirit, you must own, embody, and possess trust in the unseen. (The sub-theme becomes Trust in the Unseen)
Sacrificing Ego: To sacrifice your ego, you must own, embody, and possess a fearless Mindset. (The sub-theme becomes a Fearless Mindset.)
Contributing to Community: To contribute to your community you must own, embody, and possess compassion for others. (The sub-theme becomes Compassion for Others.)

In my Badass Butterfly Spiritual Life Coach framework,

I know that my Inner Circle Client has Spiritual Badassery by their ownership, embodiment, and possession of a real Divine Connection.
I know that they have Emotional Badassery by their ownership, embodiment, and possession of True Authority.
I know that they have Material Badassery by their ownership, embodiment, and possession of their Own Intuitive Business.

So, my themes are:

Spiritual Badassery, Emotional Badassery, and Material Badassery

My sub-themes are:

Divine Connection, True Authority, and Owning Your Intuitive Business

In the “My Themes” table in the Airtable base, in the third column, write out the three things that your transformed ICC must embody to have the thing they desire (your sub-themes.) Be sure to write out why they must own, embody, and possess each thing in the next column. Remember to give as much detail as you can. And then, guess what? Yep. Turn that writing into a blog in the next column. You got this, Babes. You’re a fucking Badass Butterfly!

Step 6: The Nines

How do you get your ideal Inner Circle Client from their Point A to Point B, your transformation? Using your three Big Three Themes and your sub-themes (the things your ICC must own, embody, and possess) as your guide, your job now is to come up with nine inspiring steps or mindsets your ICC will need in order to achieve that thing they ultimately desire. These things will ultimately make up the outer ring of your framework.

Remember in all of this that your framework is not a boring intellectual document. It is appealing to your audience and your ICC emotionally. Don’t be afraid to have fun with this! You can be creative and even wacky if you want to!

For my framework, the thing that my ICC ultimately desires is to be a Badass Butterfly Spiritual Life Coach. That desire is at the center of my framework.

Then, you can see my three main themes of Spiritual, Emotional, and Material Badassery in the pink shading surrounding the central desire. You can then see my three sub-themes, Divine Connection, True Authority, and Intuitive Business in white. These are the things that a person must own, embody, and possess in order to become a Badass Butterfly Spiritual Life Coach.

Outside of each of my three white sub-theme bubbles are the nine things that I believe a person must also have in order to be a Badass Butterfly Spiritual Life Coach:

Embody the Divine Feminine
Pursue their Divine Life Purpose
Manifest Like a Master
Alchemize Pain
Share Your Spiritual Philosophy
Evidence Your Street Credibility
Declare Your 11 Badass Butterfly Commitments
Think and Show-up BIG
Employ the Divine Masculine

There are three concepts for each of the themes/sub-themes, so there are nine topics altogether. These nine concepts are a mixture of mindsets, actions, beliefs, tangible possessions, and practices. Some of them are things that I teach in my certification program. For example, Share Your Spiritual Philosophy. But most of these things dance around my certification. “Employ the Divine Masculine,” isn’t about hiring a male office manager. It’s about tapping into the Divine Masculine principles of logic, organization, and time to create a solid business structure. This is a spirit I invite into our work in the program.

Hopefully, you can see how these nine concepts lead my ICC to become a Badass Butterfly Spiritual Life Coach. If you’re having trouble seeing how everything works together, please check out my Badass Butterfly Spiritual Life Coach Framework video again. It will help to make everything clear for you.

Just ask yourself, “What nine things does my ICC need to become a __________ (that thing in the center of my framework?)” Choose three things for each of your themes or sub-themes so that you have nine altogether.

Write out your nine things in the last column of the second table of the My Framework Creation Airtable. That column has a place for you to write three things for each theme.

Step 7: Educational Strategy

So now that you’ve got a cool framework falling into place, you are ready to start thinking about how you’re going to share it.

Well, you’ve got two major ways to share it. The first is to share the framework itself in a video presentation, like the one I did on my Youtube channel. That is a fast, direct, and easy way to get the word out about what you do. Remember that when you shoot that video, it needs to be 20 minutes or shorter if you want it to convert more people. We’ll talk about that in another lesson.

Now, though, you need to really focus on the other way… the LONG WAY. The long way is for the deep, long business win. The long way may or may not bring people into your program directly. However, it will:

Grow your blog following.
Grow your Facebook/IG following.
Grow your Youtube following.
Grow your email list.
Grow your Facebook group.
Make your fans loyal.
Spread the word about who you are.
Gain your website and blog a higher rating on Google.
Set you up to look a Badass who knows what she’s talking about.
Give you authority.
Give you trustworthiness.
Give you street credibility.
Provide you awesome material for sales and marketing funnels.

This way is the long-game approach that educates your following about you and your framework. It’s super simple. You’re just going to create one blog article and one exercise or a series of simple action steps that will help your prospective ICC get a result with regard to your core message and that desire at the center of your framework.

Go back to the My Framework Creation Airtable. Go to the “The Nines” table and list your nine topics in the first column, one in each row. Then, in the second column (guess what!) write out why each item is important to your ICC and how it serves your framework.

Next, you need to write out a blog that will help your audience understand each topic and how it relates to that thing at the center of your framework.

Each one of your nine, its blog, and its exercise/action steps will help your prospective ICC get some kind of a result related to your core message and that deep desire at the center of your framework.

It might be helpful to ask yourself,

“How will _________________ (insert the first of your nine) help my ICC get a result with regard to my Core Message?”
“How will _________________ (insert the second of your nine) help my ICC get a result with regard to my Core Message?”
Et cetera. Continue this practice through all nine of your topics.

It might also be helpful to ask yourself, “What is it about my theme that I want the world to know?” What do you want to share with the world about your theme?

By the way, here are a few of my blogs that come directly from my framework:

You can check them out and see how I incorporate there is no mention of my program, but I do talk about the thing at the center of my framework: the Badass Butterfly Spiritual Life Coach.

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Great Work!

Okay, the last step is to complete your Framework Presentation Script. That’s in another lesson… See you there!